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Attention
entrepreneurs,
coaches and consultants who have a dream to get their message to the
world but
a lack of funds to do so Imagine a company paying YOU to do what you already do!
Companies
will give away more than
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| From
the desk of Shannon
Cherry The Capital of New York Dear business owner: If you’re like most entrepreneurs I talk to, you're looking to get your message - and your dream - out to your target market in bigger ways. But a lack of resources is holding you back, keeping your vision small when you know it can be much, much bigger. But what if you could find someone to actually PAY you to get your vision out there? Yes, it IS possible, when you attract corporate sponsors to your marketing efforts. As a matter of fact, sponsorships will not only cover your expenses, but can even make a profit BEFORE you start any project, including: |
- Run
a live event and get sponsors to pay for all the
conference room and/or catering costs,
promotions, printed materials, etc.
- Create
a virtual event and cover
the costs of getting transcripts,
webinar services and promotions
- Get
money for publishing a website or a blog
while featuring information
that draws
audience members to that site
- Attend
a conference for free (one that you'd want to go to
anyway!) - and have some money left over for a side trip
- Find
unique ways to partner
with companies offering services you
need in return for opportunities to be highlighted to your target market
Sponsorships
can pay the bills and give you money to spare! And they can
boost
your image as well as your bottom line. Sponsorships are a great publicity and promotion
technique for your business. Securing a sponsorship from a
major company can:
- Increase your credibility in the markeplace. You'll look like a 'real player' when you have other companies partnering with you.
- Build customer confidence. When people see your business name alongside other well-known brands, they will automatically trust you more.
- Attract other partners and sponsors. When other businesses see that another company is your sponsor, many will want to join in to ride the wave of promotion and buzz you are creating.
- Elevate the status of your brand and your company (without advertising).
- Attact new clients and customers.
- And much, much more!
But before I go into the how, let’s talk about some of the doubts you have that sponsorships can work for you.
There
are some common myths that prevent business leaders like you from going
after easy sponsorship deals. Here are the top 3:
You need to be
Tiger Woods or another big name to get sponsors. Some
people mistakenly
believe
that only people who are in the headlines and well known professionals
get
sponsored. This is simply not true! Sponsors are looking for people at
all
levels to help promote their products and brands.
Getting sponsorships is hard. Well, it can be hard, unless you know what you’re doing. But sometimes getting sponsored is as simple as sending an email or making a phone call. A lot of companies are looking for people who can help spread the word about their products "on the streets."
This is the secret MOST
successful business owners don't want you to know about...
Getting sponsored
has long been a secret tightly held by the people who have actually
gotten
sponsored. This was because they were afraid that if they revealed
their
secrets, there might not be enough sponsorship dollars for them in the
future.
That’s just plain silly.
Every year there are billions of
sponsorship dollars along with tens of millions of dollars in free
products
that are never claimed.
With today's tough economy,
companies are looking for ways to stretch
their
advertising budgets even further. It can cost millions of dollars to
produce
and run a 30-second television commercial. Radio and print advertising
can be
costly as well.
Sponsorships, on the other hand, allow companies to get their products
in
front
of the people who may actually want to buy them without the huge
investment of
traditional advertising. It might seem counterintuitive, but the
worse
the
economy gets, the more companies there are looking for alternative ways
to
promote themselves.
How
do I know this?
I’m Shannon Cherry, Your
Creative Relationship Marketing Expert. For more than 15 years, I've
been helping
organizations secure hundreds of thousands
of dollars in sponsorships.
Most people know me as that red-headed
spitfire who helps get people on Oprah. And that's true. But behind the
scenes, I've been helping a select few build an impressive roster of
sponsors for their own events, book tours, promotions and more. And not just a few thousand
dollars, but this year alone, sponsorships totalling six figures!
Now that the cat's out of the bag about my sponsorship success for myself and for others, I've often been asked what the real secret is to getting sponsors. Simply put:
It's all about knowing what's in it for the sponsor.
Gone are the days that
companies give away money just because it feels good.
It's all about the ROI - the
return on investment.
All the successful sponsorships I've secured over the years were with people and companies who had no prior knowledge of who I was or what I'd done in my professional career as a publicist. Their decision was based 100% on my finding the right ROI for them.
Yes, it IS that easy. But it goes deeper than that. Knowing the ROI is only the tip of the iceberg. You see, there are some very big assumptions (bad ones) that most people make once they think they've figured out the ROI and try to sell it to potential sponsors.Assumptions including:
- The return on investment (ROI) that you see is the same the ROI the sponsor wants.
- Signage and banner displays are what every sponsor wants.
- A simple Powerpoint presentation PDF'd is all you need to seal the deal.
- Sending your proposal to the owner or president
of the
company is the best way to get a quick yes
It's vital that you learn all the steps needed to make sponsorship work for you, otherwise you're never going to seize the chance to get paid for what you're already doing, while increasing your visibility and credibility.
That's why I'm now ready to SPILL THE BEANS! You're about to get my ENTIRE system on creating win-win sponsorships that will pay for you to get your expertise out in the world!
When the Sponsorship Made Simple program is delivered to your door, you'll discover strategies and tips designed to help you create those winning sponsorship partnerships again and again. All you need to do is follow my step-by-step system to see results in YOUR business.
This program is for business leaders, coaches and consultants, who want to:
- increase their profits
- underwrite their expense for projects and promotions
- create long lasting win-win partnerships
- utilize the prestige of another company to increase their own credibility
- maximize their visibility
- and much more
Here’s just a SAMPLING of what you’ll discover in Sponsorship Made Simple:
Deciding
on an irresistible project that will make potential sponsors take notice
Can any project - even an
ezine or a blog that it seems EVERYONE is doing - be irresistible? You
bet it can! It's all in
the positioning. In this lesson, you'll learn some of my
trade secrets to 'spinning for positive outcomes.'
It's vital to get this right so that all the other
steps fall into place. Without this foundational element, any proposal
you want to create for sponsors will be like a castle
made
of sand - it will fall apart the first time it's put to the test.
In this lesson, I will personally teach you:
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The reverse-thinking you need to do BEFORE you even select a project to get sponsored. Once you learn this simple, yet powerful trick, you will see immediate sponsorship potential in every project you decide to do.
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The easy analysis with a twist you MUST do if you want to find the ROI for any potential sponsor. Miss this step and you'll be leaving money on the table!
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How to answer the 'million dollar question': how much is this project worth to a sponsor? Finding out the REAL value of your project will bring you one step closer to that ideal sponsor: one that will gladly pay you for the privilege of partnering with you.
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The 5 questions you MUST ask yourself before moving forward with a project's sponsorship plan. I don't want your project to sound like a good sponsorship idea... I want you to be sure of it. The answers to these questions will make sure you're ready, willing and able to get a company to pay you for your project.
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How to structure your project positioning to make it press the 'Hot Buttons" of a sponsor, making it hard to say no to you. (Shhh... this is the secret to my very own success.)
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The top 3 traps most people fall into when trying to position their project. When you avoid these traps, you make your project look irresistible to a potential sponsor.
- And more!
Check out what
Felicia Slattery had to say! PS-
Felicia let me know that since the taping of this video she's already
secured several THOUSAND
dollars in sponsorships using my program.
My
paint-by-numbers secret formula for finding the right sponsors for your
project who will pay you tons of $$ for partnering with you
I'll be holding your hand through this lesson as you learn:
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My easy, 3-part formula to create a 'hit list' of potential sponsors. No more crossing your fingers and hoping some big name company will take pity on you and say yes.
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Easily finding the 'low hanging fruit' of possible sponsors. Once you get some of these sponsors on board, it will actually be easier to get others!
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The ideal way to make sure a sponsor is right for you and your project. If you forget to do this, you'll be wasting your time on every other step.
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How to find the RIGHT person to reach at a company to begin selling your sponsorship idea. You'd be surprised how quickly you've ruined your chances for ever getting a company to pay you for your project when you don't talk to the right person!
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The 5 super stealth tactics you need to do BEFORE ever approaching a potential sponsor. You'll be leaving money on the table if you don't follow these tactics. Trust me; this is my secret weapon!
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Where the big sponsorship money is. Not only will I show you how to find who's giving out the big PAY DAYS, but how to tap into it.
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My simple strategy to prequalify potential sponsors, so you won't waste your time or theirs. You're going to laugh when you find out how easy this is - and why doing it will ensure your proposal gets read!
- and much more!
The
RIGHT way to craft a winning sponsorship proposal that gets your
potential sponsors to sit up and take notice
This is the make-or-break for your sponsorship. And what's sad is most
people in the sponsorship business will tell you it's as simple as
slapping a PowerPoint presentation together and emailing it out. If you
do that, all your hard work will go up in flames.
In fact, this is what you can expect if you DON'T put together a persuasive, compelling sponsorship proposal:
and the bottom line:
- Prospective sponsors will tell you they think you have a great idea, but you're not a good fit
- You'll hold off on good projects and promotions because you're waiting for someone to see the value of it
- You'll be working harder to make money in everything you do
- You won't get sponsors
Here's the thing: you don't have to have a degree in marketing, or major graphic design skills, or an uncle at some company to get sponsors. I'll teach you my very specific formula that will make you a hot sponsorship commodity in no time.
(And let me tell you, it's REALLY fun to hear a company say yes to your proposal...no matter how many times you hear it!)
In this section, you'll learn:
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The RIGHT language to use when reaching out to sponsors. If you want to play with the big guys, you better learn the right lingo - or take the chance of being dismissed as an amateur.
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The top benefits to offer a sponsor without underselling youself. I'll give you a hint here... if you think it's about giving then space to hang a sign, you're dead wrong!
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My exact strategies to make sure your proposal looks professional, but not 'over the top.' It's a fine line between acceptable and outrageous in the sponsorship game. I'll show you how to make sure you're on the winning side.
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The top ways to quickly know if a potential sponsor's 'just not that into you.' Sometimes you can save the sponsorship relationship, with a little bit of 'flirting'. I'll show you how to keep their attention AND when to cut bait!
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The BIGGEST mistakes most people make in their proposals. If you have these included, say bye-bye to that sponsor.
- And more!
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"Your
course opened my eyes to a new income stream that I was not aware of!
Working with your easy-to-follow method along with your templates and sample documents, anyone can easily secure sponsorship for many projects and activities. In addition, the one-on-one session was extremely helpful in getting my project started and deciding what type of sponsors to approach. The wealth of information you provided is of great value to me because I know I will be using it again and again to help my business grow. I can’t thank you enough." |
The
Real Secret - the one others won't tell you - on EXACTLY how
to make
sure you close the sponsorship deal
In this lesson, I'm taking you step by step to learn:
- Exactly what you need to do (and, more importantly, when to do it) to see your sponsorship marketing results SKYROCKET!
- How to turn a maybe into a yes, without selling the farm.
- My personal play-by-play checklist to ensure you say exactly the right thing to a potential sponsor so they want to partner with you - EACH AND EVERY time.
- Little 'tricks' to get even more than you asked for from a sponsor
- and much more.
How
to continue the sponsorship after the project has ended - so you can
keep getting paid with very little effort!
You know the old saying that it takes five times more effort and cost
to get a new customer than a repeat customer? Well, the same holds true
for sponsors.
These strategies will not only keep the sponsorship money coming in,
but also allow you to EFFORTLESSLY attract new sponsors, who see other
sponsors partnering with you and want to jump on board.
In this lesson, you'll learn:
- A simple strategy that ALWAYS makes your sponsors happy to be working with you again and again. I use this with every sponsor so when I come back the next time, they're already smiling and saying, 'Of course... We love partnering with you!'
- The steps to get a sponsor to re-up or even increase their sponsorship commitment. These easy-to-do steps will always increase your profits each and every year.
- My little-known tip to get your sponsor to help intiate other sponsorship deals - and get them to think it was THEIR idea to help you!
- The top tips to leverage your new-found sponsorship credibility to get more sponsors AND customers.
- and much more!
I've developed the Sponsorship Made Simple program little differently than most home study programs out there, as this is a highly specialized training. I want to make sure you will learn everything they need to secure sponsorships the RIGHT way, right away, including:
- Find the right sponsors for your projects to pay you thousands of dollars a year
- Understand the different kinds of sponsorships and why you want both in your sponsorship plan
- Discover the real secret to knowing what makes a sponsor take notice of your proposal
- Avoid the top mistakes most people make when approaching a sponsor
- Leverage the media to attract sponsors
- Discover the top benefits you can offer a potential sponsor.
- Craft a winning pitch letter and proposal. And know why you need both to make sponsors say 'Yes!'
- Manage the sponsorships to get them coming back year after year
- And much, much more
So here's what the entire Sponsorship Made Simple program looks like.
6 Sponsorship Lessons and with accountability from me.
In each of the 6 recorded videos to help you learn quickly. You can do these lessons at your own pace, in the comfort of your home. However, to keep you accountable, I'll be sending you a bi-weekly action plan via email, just to keep you on track with your goal of getting your first sponsorship quickly!
Exclusive online networking and support 'student lounge'.
You're
not in this alone! I'm here and so are your peers who are taking the course with you. To
get
the most out of this amazing program, I've created a private 'student lounge'
on Facebook that will allow you to:
- access additional resources in one area
- network with other participants in the program
- ask questions and get answers from me and others
- share your own letters and proposals for feedback from your fellow participants and me
Templates, samples, checklists and scripts.
Not only am I going to personally hold your hand throughout your lessons, but I'll be providing you with downloadable samples, checklists, scripts and templates that I reference on the webinars. These are proven sponsorship marketing materials - ones I used for my clients and for myself - that you can use over and over again.
MP3 recordings of the lessons.
Prefer having your lessons more portable? No problem. You'll also get each lesson in MP3 audio format, perfect for listening to on your computer, iPod or other portable MP3 player.
30-minute private sponsorship success strategy session with me.
One of the reasons I've done so well helping others with securing sponsorships is I instantly see the value in a project that someone wants sponsored. So within the first two weeks of investing in the program, we'll talk one-on-one about some potential projects you want to get sponsored. I'll give you straightforward advice and ideas to take that project and make it sponsor-ready in no time. (My clients pay me $500+ for this session alone!)
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"Learning
the right way to attract and
secure sponsors was a mystery to me, but I knew the value of having not
only the resources but the backing of other companies would mean to my
live and virtual events.
Shannon's open and straightforward approach not only makes it easy for anyone to get corporate partners, but keep them happy as well. Just in a few weeks, I've gotten more than $25,000 in sponsorships - and I know the strategies I learned from her will continue to let me make more money and build more buzz for my business for years to come." |
'how much does all this cost?'
Let me answer that with a question of my own:
How do you feel about leaving money - perhaps $10,000 or more - on the table every year?
I 
bet
you are getting that awful feeling in your
stomach - or may even be avoiding the question altogether.
But the fact is you ARE leaving money on the table by not securing sponsorships for your business. And not just money - but crediblity and visibility to boot!
The Sponsorship Made Simple program was created to help you increase your value in your business. It's an easy way to really get your message out to your market and get paid to do it!
All you have to do is secure one sponsor at $1000 and you've more than paid for the low investment of $697 for the entire Sponsorship Made Simple home study program - with some extra $$ to boot! And you'll have everything you need to do it again and again, so you'll make back your investment AND start putting cash in your pockets quickly.
On top of all that, this is going to SAVE you time and aggrevation struggling to try to do this all yourself. Because if you make one mistake approaching a potential sponsor, you've lost them forever. (And yes, they will tell their colleagues in other companies to avoid you as well!)
I'll even make it easy for you by offering a painless 3-pay option.
Just imagine how much easier life will be for you once you understand how to get corporate partnerships the RIGHT way. You'll be making more money, gaining more prospects and enhancing your brand with just this one marketing tactic! What is THAT worth to you?
And no need to worry... you're protected!
Just to prove that sponsorships can make a difference to your bottom line, you have 60 days to live with the work and REALLY decide if it's for you... in your heart. If you decide it's not for you... just let us know and return the product in resalable condition, and get a full refund.
“I got $20,000 in sponsorships
for my first live event thanks to Shannon!”
Shannon took me by the hand and helped me understand what sponsors are
really looking for to get my event underwritten. She showed me how to
think 'outside the box' when finding sponsors that would value being a
part of I Heart My Biz.
I love
giving out REAL bonuses that will make a difference to your sponsorship
efforts.
30-minute private session with
me to review your proposal - a $1997 value
Like
I said, I REALLY want to help you succeed in getting sponsorships, and
I know the biggest stumbling block is making sure that your sponsorship
proposal is right before you send it out. That's why I'm happy to take
a look at yours - anytime in the first 6 months of your investment,
to make sure you're not missing anything. I'll give you my honest and
direct feedback to in a 30-minute call after you send me the proposal.
(That way
I won't be wasting your time while I read and review it!) This
alone is worth triple the price of this entire program.
Ready to get started?
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Yes Shannon! I
want to stop leaving money and prestige on the table and start getting
sponsors!
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To your success!
Your Creative Relationship Marketing Expert
PPS - If you've been struggling to build your brand, get more credibility and make more money, I'm not really sure what you're waiting for. I know sponsorships may seem a bit pie-in-the-sky to you, but I assure you they are not. (Just re-read the myths I shared with you above if you are still not sure!) Sure, you can keep going the way you are and hope that something will work you... or you can make it easier on yourself and join me for Sponsorship Made Simple. Don't delay, click here to sign up.
